tag:blogger.com,1999:blog-6187351230082306812011-07-31T14:34:16.113+08:00PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-618735123008230681.post-73729171711030771692009-12-31T15:04:00.005+08:002009-12-31T21:43:21.896+08:00

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-65610649584470583452009-12-31T13:54:00.011+08:002009-12-31T14:07:47.648+08:00

Nowadays everybody is hype about the social media. Technology has evolved the way we communicate. But are we ready for this much talk about hype?I have been working rigorously with a client recently. The client has invested heavily in the social media and internet marketing but nothing seems to go as planned. What they got are only non financial impacts (such as website visitors, click-throughs,

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-86697710367244424862009-08-31T20:17:00.009+08:002009-08-31T22:17:58.236+08:00

Many organizations today are jumping into the bandwagon of social media as one of their marketing tools. What are these social media buzz is all about? Primarily, social media depends on both way interactions between the customers and the organization using technology. Social media can be in many forms such as forum, wikis, blogs, podcasts, etc. and some popular social media applications are

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-68157188423707892542009-08-16T18:27:00.016+08:002009-08-16T22:25:48.369+08:00

In my last blog, I have written on how bad a customer service can be. So to continue with this topic, I would like to write on how we can build customer satisfaction. Developing the right methods to gauge customer satisfaction for any organizations can be summarized as below:-1. Understanding the organization’s goals, vision and mission and core competencies. These will affect the performance

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com1tag:blogger.com,1999:blog-618735123008230681.post-87834601037525179252009-08-07T12:07:00.021+08:002009-08-08T16:16:13.390+08:00

I had read this blog by the Sales Ninja in regards of sales and customer service and would also like it to be the topic of latest blog. I guess many of us have experienced these scenarios and it really disgusts us with the sort of service we get. I would like to share the experience that my wife and I had gone through last week that really frustrated her.But first, I would like to share an

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com2tag:blogger.com,1999:blog-618735123008230681.post-71673538581433922232009-07-28T17:39:00.003+08:002009-07-28T22:35:25.924+08:00

With the volatility of the market and the challenges that we are currently facing, sometimes we really need to take a look at some basics to prevent sales from dipping further. Below are some steps that we might be able to use in increasing marketing effectiveness during these challenging times.1. Check Your Product and Service MixTalk to your customers. Find out how you can provide more value to

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-45450011701074809422009-07-18T23:27:00.013+08:002009-07-19T14:54:45.778+08:00

Innovation has played a vital role in many years for the success of an organization. However in the present state, reports have shown that more than 80% of new products brought into the market are destined to fail. This shows that innovation is fleeting and capturing competitive advantage is getting tougher. No matter what innovative products your organization sells today will most likely be a

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-69912216645517078732009-07-03T09:53:00.006+08:002009-07-03T10:49:07.179+08:00

In today’s vulnerable and competitive market conditions, capturing customers has been very challenging and has been one of the major focuses for all businesses. This is because customers have raised their expectations due to the easy access of information and customer loyalty is falling rapidly. These customers have grown with technology and they demand more offerings and experiences that a

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-76324156981689720032009-06-02T23:44:00.010+08:002009-06-03T22:27:17.803+08:00

Everyone and anyone nowadays hype about putting in place an ‘effective marketing strategy’. These three words are so clichéd and overused that whenever I hear them, I will start to shiver. I frequently find myself rolling on the floor laughing my heart out when I hear or read about the ‘effective marketing strategies’ that some of the companies put out into the market.Hello! Effective marketing

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-40604856294418696622009-05-21T23:20:00.013+08:002009-05-21T23:56:55.412+08:00

In my last article, I wrote about how CRM is generally misunderstood in Malaysia and went on to state the CRM is in fact a business strategy, not a mere business tool.But what must a company who wants to adopt CRM strategy do to achieve success? I offer below some tips for you:1. Be committed. Management and employee buy-in is important to ensure that your CRM strategy is a success. Those who are

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-44408573238044341912009-05-07T17:19:00.006+08:002009-05-10T22:08:54.125+08:00

What the hell is CRM? When I speak to my clients, I realized that many marketers still consider CRM as a tool; a computer software. Those who have the privilege of working with CRM technology use it as an address book where they go to retrieve customer contacts or as a library to check past customer transactions. Some who are a little bit more adventurous use CRM for keying in sales orders, track

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-15773855185961888342009-04-30T17:33:00.017+08:002009-05-03T23:39:03.342+08:00

There are 2 coffeeshops nearby my house in USJ3. I will normally go to Restoran New Apollos during the weekends in USJ4 instead of Restoran Casablanca which is only a few blocks away. Each time I go to Apollos, the owner (whom I normally call him Uncle) really knows what I want. He will greet me by my name and serve me with a glass of teh peng ‘ice tea’ and bring an ashtray to me even before I

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com1tag:blogger.com,1999:blog-618735123008230681.post-12942481507433992172009-04-19T13:39:00.008+08:002009-05-07T17:32:45.587+08:00

This is a very interesting blog that i wish to share. Its a little bit lengthy but really interesting. The so-called 'Black Widow' CEO does exist everywhere even here in our own country. So have a pleasant read!Killing America’s brands, one lousy C.E.O. at a time.March 31, 2009 by Olivier BlanchardHow “Black Widow” C.E.O.s and Caretaker Managers are choking the life out of the world’s most

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0tag:blogger.com,1999:blog-618735123008230681.post-58666326817623238512009-04-15T23:34:00.002+08:002009-05-07T17:35:20.093+08:00

Japlo Questionnaire!Last weekend I bought a Japlo pacifier for my baby girl. This is pretty normal except that this time I was given a questionnaire to answer. My wife and I have been using Japlo for a couple of years now and truth be told; although it has been around for more than 10 years, it’s pretty difficult to shop for with only a few retailers carrying their merchandise. And we were never

PC Tanhttp://www.blogger.com/profile/00979701476438361217noreply@blogger.com0